TELLING YOUR STORY
DRIVING B2B BUSINESS
GROWTH
ABOUT US
What's your element?
At Element Content, we design performance-driven marketing systems that translate strategy into measurable growth.
We work with B2B technology, sustainability, and professional services organizations to align positioning, content, SEO, automation, and CRM infrastructure into revenue-focused demand engines. Our approach connects marketing strategy directly to pipeline performance so brand visibility and business growth move together.
Founded in 2014, Element Content brings over 15 years of experience building inbound ecosystems that scale. We specialize in:
-
Revenue-aligned marketing strategy
-
Corporate narrative and thought leadership architecture
-
SEO-driven content ecosystems
-
KPI and attribution framework design
-
Funnel diagnostics and performance optimization
-
Integrated campaign strategy across global markets
We combine strategic clarity with advanced AI-powered workflows, leveraging modern AI tools to accelerate research, enhance content performance, optimize conversion paths, and increase operational efficiency without sacrificing quality or brand integrity.
The result is smarter systems, faster execution, and marketing that drives measurable business outcomes.
If you're ready to move beyond disconnected tactics and build a structured growth engine, let’s talk.
VERTICALS
Specialization is the name of the game. Therefore, we only work with B2B companies in the following industry verticals:
SERVICES
We provide the below services to tell your company's story and help it grow:
MARKETING STRATEGY
By creating a strategic marketing roadmap, we define the approach and messaging that's relevant to your audience.
INBOUND MARKETING
By creating compelling content, we work to bring potential new customers to your digital channels.
DIGITAL MARKETING
We create insightful content for your blog and social media, and use data and analytics to maximize your digital presence.
EXTERNAL & INTERNAL
We tell your story externally to raise awareness, as well as internally to support your company culture.
CONTENT MARKETING
We craft content that tells your story, is optimized for search, attracts visitors to your website and generates leads.
LEAD GENERATION
Relevant content that provides value and is optimized will serve as a steady source of new and qualified leads.
COPYWRITING & EDITING
We love to write, and will service all your copywriting and editing needs, such as articles, white papers, case studies and more.
HUBSPOT
We're experts in HubSpot and use it for most of our clients' content-marketing efforts to enhance influence and reach.
THOUGHT LEADERSHIP
We seek to position our clients as thought leaders and experts in their industries to strengthen the brand and drive sales.
MEDIA RELATIONS
Publishing your story in targeted media outlets strengthens visibility, third-party validation and lead generation.
DATA & ANALYTICS
We use data and analytics from Google Analytics, Google AdWords and HubSpot to optimize content and boost SEO.
EXECUTIVE VISIBILITY
We work with company spokespeople to position them as thought leaders to increase brand awareness and credibility.
WORK
For samples of B2B content-marketing work we produced for our clients, click below:
EXPERIENCE
We have extensive marketing experience with many B2B companies, including:
