Industry: Building Performance & Energy Efficiency
Engagement Type: Strategic Growth Architecture

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The Challenge

 

HIGHMARK needed to reposition its building efficiency technology platform, increase qualified inbound leads, and establish market authority in a competitive infrastructure-driven sector.

 

Our Approach

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• Led full content and positioning strategy for the launch of a new website

• Designed and executed a structured lead-generation program

• Built and scaled a comprehensive thought leadership ecosystem

• Aligned marketing systems with measurable revenue outcomes

• Integrated performance tracking and KPI architecture

 

The Results

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• +250% increase in website traffic following site relaunch

• +30% increase in marketing-qualified leads

• 300+ thought-leadership pieces produced

• Supported 20%+ annual company growth

• Employer branding program contributed to 30%+ annual employee growth

 

Impact

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Established HIGHMARK as a visible authority in building efficiency technology while directly supporting revenue growth and organizational expansion.