Industry: Building Energy Data & Analytics
Engagement Type: Strategic Marketing Leadership

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The Challenge

 

Entic needed to establish itself as a market leader in building energy-efficiency analytics within a competitive SaaS and infrastructure ecosystem.

 

Our Approach

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• Managed full account strategy and positioning architecture

• Implemented performance-driven digital marketing programs

• Strengthened brand authority and digital presence

• Coordinated multi-channel demand initiatives

 

The Results

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• +200% increase in website traffic

• Strengthened market positioning leading up to acquisition

• Established scalable marketing infrastructure

 

Impact

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Supported the growth trajectory of a building energy analytics company that was ultimately acquired by Aquicore and then Noda.