Industry: Green Buildings & ESG Reporting Technology (SaaS)
Engagement Type: Strategic Growth Architecture

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The Challenge

 

Runbrook and SustainaBase were two newly launched sister ventures operating in emerging B2B sustainability markets. Both required clear positioning, marketing infrastructure, and a strategic communications approach to establish credibility, attract clients, and drive early-stage growth.

 

Our Approach

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• Developed foundational marketing and communications strategies for both companies from inception

• Defined market positioning and messaging to clearly differentiate each organization within competitive sustainability sectors

• Created website and social media content positioning the companies as thought leaders and industry experts

• Produced strategic content assets supporting inbound marketing and account-based marketing initiatives

• Implemented SEO strategies to increase digital visibility and attract qualified prospects

• Built scalable marketing infrastructure designed to support long-term growth

 

The Results

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• +50% increase in website traffic for both companies

• Runbrook established as a leading green building advisory firm within its market

• SustainaBase achieved rapid market traction and was ultimately acquired by ISS Corporate

• Strong inbound lead generation driven by structured thought leadership and SEO visibility

 

Impact

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Created the strategic marketing foundation that enabled both companies to establish authority in their respective sustainability markets, attract new clients, and scale rapidly.