The Top Factor for Accelerating Growth - Which Is Often Overlooked


The principal factors for accelerating business growth may seem obvious, but many companies surprisingly overlook the one aspect that can have the greatest impact


The key to steady growth for any organization is to understand where you need to go and then work backward. Once you know your destination, then you can put together a strategic roadmap for how to get there - and experience solid growth along the way.


Therefore, the most critical aspect for ensuring steady business growth is to fully understand the interests, objectives and challenges of potential customers. Without breaking down each target group into individual personas, a company's growth will be in jeopardy.

In many cases, understanding a company's target market - i.e., the customer - is often overlooked.

Yet, in many cases, understanding a company's target market - i.e., the customer - is often overlooked. Instead of knowing where you need to go and working strategically to get there, many companies focus instead on the bells and whistles of "moving forward" without a concrete vision of where they're going.


The criticality of starting with the customer is supported by professional services firm Ernst & Young (EY) in their report, Accelerating Growth: The EY 7 Drivers of Growth. Specifically, they state:

  • "From the outset, leading companies make customers their focal point. They understand that by putting customers’ needs and desires first, they can achieve a competitive advantage.

  • They know all about their customers - who they are, what they want and when they want it - and they know that building customer loyalty goes hand in hand with long-term sustainable growth.

  • Even after becoming market leaders, these companies are constantly thinking about how to keep engaging and delighting their customers in all of their markets."

From a marketing standpoint, creating a successful program also starts with understanding your customer.

From a marketing standpoint, creating a successful program also starts with understanding your customer. Once you know who your target audience is, then you can craft strategic messaging that addresses their challenges, and use content marketing to help develop leads.


If you need support in identifying your target market and using content marketing to reach potential customers, contact us for more information.


To learn more about how content marketing can boost sales, click below: