FOUNDER & PRINCIPAL
Andrew Dixon
Built Environment Marketing Expert
B2B Strategy | Thought Leadership | Demand Generation
Helping companies across the built environment translate complex technologies into compelling narratives, strengthen market authority, attract customers and talent, and drive measurable business growth.
Marketing Expertise Built on Industry Knowledge
Andrew Dixon is the founder of Element Content, a B2B marketing strategy consultancy established in 2014. With more than 20 years of marketing and communications experience, he specializes in the built environment, spanning HVAC, ventilation, indoor air quality, building technologies, energy efficiency, smart buildings, and sustainability solutions.
His approach combines deep industry knowledge with strategic positioning, thought leadership, and integrated B2B marketing. He helps leadership teams translate technical expertise into compelling narratives that differentiate their brands, educate customers, generate qualified demand, strengthen employer branding to attract top talent, and drive measurable business growth.
Drawing on experience across the built environment and other complex B2B technology markets, Andrew connects marketing strategy with measurable commercial outcomes.
SELECTED INDUSTRY EXPERIENCE
HIGHMARK
Building Efficiency
Led integrated marketing
strategy, positioning, thought leadership, and demand generation for a commercial building performance company, supporting 20%+ annual growth.
RenewAire
Energy Recovery Ventilation
Developed 300+ marketing assets to position RenewAire as a thought leader in healthy, energy-efficient indoor environments, supporting 30%+ website traffic growth.
Entic
Building Energy Analytics | Acquired by Aquicore
Led strategic positioning, thought leadership, and marketing execution for a building energy analytics SaaS company, supporting 200%+ website traffic growth and a successful acquisition.
Proven Built Environment Expertise
Senior-Level Strategy, Personal Accountability
Andrew personally leads Element Content engagements, partnering with executive teams to strengthen market positioning, establish thought leadership, generate qualified demand, and connect marketing initiatives to measurable business results.
His approach combines strategic direction with hands-on execution, supported by a flexible network of experienced specialists in content, design, SEO, marketing automation, analytics, and digital development.
Based in Amsterdam, Andrew works with companies across Europe and North America, bringing international perspective, technical industry knowledge, and senior-level marketing leadership to every engagement.
EDUCATION
The Fletcher School, Tufts University | Master’s in Marketing and International Business
Middlebury College | Bachelor's in Political Science, Spanish, and Music
