Now that Google has moved relevant, useful and non-promotional content to the top of search pages, content marketing is definitely king. So what types of content are most effective for lead generation?
We'll answer this question, but let's first take a look at a few preliminary steps that should be followed:
Step one: You need to fully understand your target audience. Who are they? What are their pain points? What do they care about?
Step two: Identify how your company can address those pain points, and then craft messaging around your solutions.
Step three: Produce content that provides value, is centered around your strategic messaging and is optimized for search.
Think of content as a bridge that connects potential customers to your brand.
Think of content as a bridge that connects potential customers to your brand. However, instead of you crossing over to find them, they're coming to you. Why? Because they found your content online, it helped them out in some way and they want to learn more. This is essentially the Inbound Marketing methodology.
Now, let's get back to where we started - selecting the right content for lead generation. As we discussed, it depends on your target audience and their preferences, but HubSpot has compiled a helpful list of 20 examples that make a lot of sense: 20 Types of Lead Generation Content to Put Behind Your Landing Pages.
How do you create that content? That's where we can help, so contact us to find out about our services.
To learn more about how content marketing can boost sales, click below: